Endurance sports are ever-evolving, and with Solid 160, Maurten has refined fueling simplicity for athletes at every level. Building on the success of Solid 225, this next evolution offers a fast, light, low-fiber solution tailored to the dynamic needs of those constantly on the move. Whether cycling on gravel or road, swimming laps, running trails, or hitting the track, Solid 160 adapts to every athlete's routine.
To bring this groundbreaking product to life, Maurten entrusted us with the task of producing a campaign that embodies the versatility and innovation of Solid 160. The campaign highlights five core sports—Road Cycling, Gravel Cycling, Swimming, Running, and Trail Running—brought together with a dynamic, diverse cast to reflect the inclusivity and real-world utility of the product.
A creative centerpiece of the campaign is a meticulously executed match-cut, seamlessly transitioning between sports and athletes to demonstrate the adaptability of Solid 160 across disciplines. The production was led by studio_pilz, with Patrick Pilz as Director, Severin Strauss as Director of Photography, and creative collaboration from El Flamingo Films and photographer Raphael Schumacher. Together, we captured the product’s essence through visually striking and emotionally engaging storytelling.
The result is a campaign that not only celebrates the evolution of Solid 160 but also reflects the relentless drive of the athletes it fuels.
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